Privacy Policy.

1 · The short version

PuraTrust is operated by AU-SVRN, a brand trust management firm. We index information about commercial suppliers, not individuals. Visitors are pseudonymous by default. Submissions you make are stored locally in your browser until the registry opens; nothing identifying is transmitted to us at the pre-launch stage unless you explicitly contact us by email.

2 · What we collect, and why

Site analytics

We use privacy-first server log analytics to understand aggregate traffic — page, referrer, approximate region, user-agent. We do not deploy tracking pixels, advertising tags, or third-party session recorders. We do not build behavioral profiles.

Cookies and local storage

We do not set advertising or cross-site tracking cookies. We use localStorage on your device to keep a record of suppliers you submit for review, so you can see your queued ticket on return visits. This data does not leave your device until the registry opens and you choose to associate it with an account.

Submissions you make

When you submit a supplier name and URL through the pre-launch form, that submission is stored in your browser's localStorage. Once the registry opens, you will be invited to associate queued submissions with an account so we can credit your contribution. You may always opt out of attribution and submit pseudonymously.

Email correspondence

If you write to hello@puratrust.com, legal@puratrust.com, disputes@puratrust.com, or press@puratrust.com, we will retain that correspondence as long as needed to respond and to maintain a record of editorial decisions.

3 · What we don't do

• We do not sell your data. We do not share it with advertisers, data brokers, or affiliate networks.
• We do not accept supplier payment to suppress, surface, or alter entries.
• We do not attempt to re-identify pseudonymous submitters.
• We do not deploy fingerprinting, session replay, or device-graph integrations.

4 · About listed entities

Information we publish about commercial entities is gathered from publicly available sources, third-party laboratory attestations we directly verify, and submissions corroborated by evidence. Listed entities may request correction, contextualization, or formal dispute by writing to disputes@puratrust.com.

5 · Your rights

Depending on your jurisdiction, you may have the right to access, correct, or delete personal information we hold about you, and to lodge a complaint with a supervisory authority. Send rights requests to privacy@puratrust.com. We will respond within the timeframes required by law, and within thirty (30) days at the latest.

6 · Security

We follow current industry practice for transport encryption, access control, secret management, and audit logging. No system is perfectly secure; we will notify affected parties promptly in the event of a confirmed breach involving personal data.

7 · International transfers

AU-SVRN operates from the United States. If you contact us from outside the US, the personal information you provide will be transferred to and processed in the United States under safeguards consistent with applicable law.

8 · Children

The Service is not directed to individuals under sixteen (16). We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact privacy@puratrust.com and we will delete it.

9 · Changes to this policy

We may update this policy as the Service evolves. Material changes will be announced on this page with an updated effective date. Continued use of the Service after a change indicates acceptance of the revised policy.

10 · Contact

Privacy questions and rights requests: privacy@puratrust.com.
Operator of record: AU-SVRN · brand trust management.